Practical advice for new Dommes
Over the past few years I’ve been approach by hundreds, if not, thousands of Dommes wanting to know my secrets. The questions I most get asked are -
‘How do I hypnotise someone?’
‘How can I market myself?’
‘How is your Twitter following so big?’
‘How have you been doing this for so long?’
In no means is this a definitive list of how to be a Domme, it’s merely some practical business advice and tips that I’ve picked up along the way. Being a Domme can encompass so many things, so, I encourage you to be unique!
In this section I’m going to breakdown how I do things, step by step and give you insider info on how to market yourself in a way nobody has ever tapped into and maximise your profit!!
Beginnings for beginners
Let’s face it, we all start out staring at a screen not quite sure of what to do, what to say or how to say it. I see many girls instantly demanding money, usually for shoes or perfume. If you’re pretty, this will work but trust me, it’ll be short lived. You’ll go through a whole bunch of slaves that’ll quickly get bored of your demands and go elsewhere.
The first thing you need to do before even creating a social media outlet is study fetishes. Go have a look around the internet, see what fetishes you’d feel comfortable covering, have a look at what they entail and make a list of what you decide you want to cover. If it’s a fetish that bores you, this will come across in your work so pick something that excites you, something you can be creative with.
Once you have your list, it’ll be time to create your social media following. I personally find Twitter is the best marketing platform. Facebook can work and is a good place to practice your art, but, Facebook doesn’t like the adult industry, and, I find Facebook to be a place where many Dommes waste many hours fighting with each other. You’ll also get tons of messages from those who have no interest in paying on Facebook (Great for practice), so, to streamline your time, I suggest Twitter.
Now here’s where you’ve got to be clever. Gaining a large following on Twitter isn’t always as easy as it sounds! Here’s where those freeloaders come in very handy!! There are far more freeloaders than those who want to pay, get used to it. I use a saying very often - ‘How can I turn lemons into lemonade?’. Let’s consider the freeloaders as the lemons, how can we make them work for us? Easy! Every slave loves a good task, so, find a handful of slaves who don’t pay, but, enjoy interaction and use them to boost your following by providing them with tasks that involve promoting you and gaining followers. Offer them rewards for getting you a certain number of followers whether it be a pic or small clip. Once you’ve gained a good few followers you can then start caption promotion. Caption promotion is where you use a fetish you cover to reach as many Twitter accounts as possible. An example of this would be: If you cover SPH, take a photo of yourself giggling and giving the ’Small penis’ sign. Caption the photo with ‘RT this if your penis is tiny’. Naturally those into SPH will retweet the image, and those into SPH who may not be following you will be attracted to you and you gain new followers who will be relevant to the fetishes you cover. Use hashtags!!! If someone is searching for the term ‘Mistress’ on Twitter, they won’t find you unless some of your posts contain that hashtag, so be sure to use #Mistress and other related keywords in your post. You can also use trending hashtags, for example, a current trending hashtag is #ThursdayThoughts, simply relate a trending hashtag to BDSM and voila!
Stores Vs Tributes
Let’s face it, we all love tributes, but, if you plan on doing this long term you need more than just a few tributes here and there. If you rely solely on tributes to survive things will become high pressure, chasing a slave to pay a bill on time is no fun!! It also puts the power into the hands of the slave, this is not good and really breaks the whole definition of being dominant. In order to truly dominate your slaves you must have the power to pick and choose who serves you and, the ability to drop a slave should they get out of line. To do this you’ll require a steady stable income, and, that steady stable income, in my case at least is my stores. I put a lot of work into the content that goes into my stores, I don’t just release any old rubbish, I find quality over quantity works well for me. Remember, you don’t have to be anywhere near a computer for your store to earn money! I often visit restaurants, and, as I finish my meal I glance at my e-mails on my phone, more often than not during the meal I’ve earned enough for the meal, the taxi and the days bills! Sometimes I wake up having earned $1000 in my sleep. When I started out the options for stores were really limited! These days there are hundreds of store providers on offer! My personal favourite is Kinkbomb, however I also have stores on IWantClips and Clips4Sale. I suggest opening stores on as many websites as possible, each website will have different traffic/users meaning you’re spreading your bets, also, sometimes websites have payment issues (Avoid Clipvia, they’re the worst) so opening more than one store is akin to having an insurance policy, if one store is going to pay late, you know you’ll get payment from the other stores. Another great thing about having multiple stores is the ability to split each store for a segment of your life, e.g. One store for basic living costs, one store for travel costs and another store for savings/investments. Working in this manner allowed me to build my dream home, so it works! Once your stores are set up and generating enough to pay all of your bills, then the fun really begins!
Should I have a website?
YES, YES AND YES!!! All too often adult social media accounts get locked down or banned. Having a website means if you suddenly go missing, your fans can still find you! Everything you put out online should link to your website, it should be the central hub! Naturally link all of your stores on your website. These days websites don’t cost much and will ultimately pay for themselves. I personally find Wix.com is a great tool for designing websites. Something I often do is host a free live webcam chat on my website, this attracts new people to your website who maybe initially didn’t want to part with their hard earned cash. I often find when my cam goes off, my sales rocket and an influx of emails come in from people interested in serving. It’s a great way to freshen up the stable!
The cost of a session
Something that’s always worth pursuing is live sessions! Your store will offer you the ability to accept a payment for a session. When looking at pricing for a session, particularly when you’re new to this game, I suggest looking at what the basic daily wage is in your country of residence. Let’s say for example that the basic wage is £50 per day, you can set your session prices accordingly, if your session is priced at £50, then all you need to do is achieve one session a day and you’re making a basic wage, then, if you’re also making sales….you get the idea.
Is Amazon for shoes and perfume?
The one thing that’s going to make you stand out amongst the rest is your media! When Dommes start out, we often don’t have access to the best camera equipment or editing software, that’s where your Amazon should come in!!! Getting perfume and shoes is all well and good, but, it’s unlikely to earn any money! A good quality camera can be the difference between a £50 pay day or a £500 pay day. Your camera will be your slaves window into your world! Every Domme should have the following: A good quality camera (Nikon or Canon both make great cameras) a good quality microphone, especially if recording Hypnosis (I personally use RODE video mic) and a computer capable of dealing with lots of editing (I use an iMac with premiere pro). I got all of these things by either saving gift cards, or, by getting a slave to tribute them. If you’ve never used cameras or editing software I suggest watching tutorials on YouTube, it really isn’t as difficult as many imagine! Alternatively set aside an income from one of your stores as the equipment will be tax deductible! You can also use Amazon to fund costumes and make up! Another trick with Amazon is to become an ‘Amazon associate’, as an associate you get paid a percentage of anything you convince someone to buy through Amazon. When you become an associate you link your wishlist to your associate account, then embed the wishlist on your site, ultimately this is giving advertising space to Amazon who are more than happy to pay you for whatever somebody buys from your wishlist. Not only do you get the item, you also get a percentage of the sale! WINNING!
The YouTube effect
This is my biggest secret and I’ve never revealed it before now. When I started out I sat at my computer chasing tributes, doing sessions and, one day, happened to recall how much I enjoyed messing around with Hypnosis. As a bit of a joke I created a feminisation Hypnosis and put it on YouTube. I forgot all about that Hypnosis for a few weeks, but, when I went back to it I noticed it had gained over 100,000 views!! It suddenly dawned on me that if I could get each of those viewers to part with $1, then I’d make $100,000. Here lies the problem, YouTube don’t allow anything that maybe considered ‘Adult’, the good news is, fetishes are easy to portray in a video in a way that isn’t adult, for example, a heel fetish video with no nudity is allowed on YouTube. Then all that’s needed is a way to convert those viewers into money. There are two ways to do this!! The first is to monetise your YouTube account, meaning you earn ad revenue from those who view your video, but, unless you’re getting millions and millions of views, this won’t amount to much. Here’s where I got cheeky! I released a full free feminisation on YouTube knowing it would do well in terms of viewers (Currently over 500,000 views) and, at the end of that clip I offered viewers the chance to buy a $5 trigger file, now, you can’t put a link to your store on YouTube as anyone who clicks the link will get sent to an adult website and YouTube will shut you down. Instead, create a non adult page on your website to link to, then have that page link to your store, just include a legal notice that users should be 18 or over if following the link to your store!! That $5 trigger has become the best selling clip on KinkBomb, but, it provided me with something MUCH MORE VALUABLE than the $5 itself, it provided me with customers I could contact! When anyone purchases something from your store, they get put into a list for marketing, in layman terms you can email everyone whose purchased a clip from your store with one click telling them about your latest release. On KinkBomb you simply click ’Start Campaign’ then you put a link to your new clips and some text, then click ’Send to all customers’. That little clip has given me access to thousands of customers who like feminisation!
How do I hypnotise?
I get asked this question a lot. Hypnosis isn’t as hard or complicated as some might imagine, but, it does take a lot of work, particularly on the writing and recording side of things. There is no one right answer on how to hypnotise people. I learned many years ago through absorbing books on Hypnosis, NLP, psychology and other related fields. There’s gazillions of techniques and I tend to be quite old school in what I do. You can always take an online course, attend seminars or alternatively just dig around the internet. Much of what I now do is based on things I learned through experimentation, and, as I’ve already given you most of my secrets, I’m not giving away my techniques.
A few things to remember -
1. If you want to make good money treat this like a business, not a hobby. I have been approached by Dommes in the past who simply want to make some pocket money while at college. Ironically I earn more from being a Domme than what they’ll earn when they graduate and get a job but I work hard at it and put vast amounts of time into this.
2. Don’t entertain bitch fights, while you’re busy fighting a Domme over a slave, another slave is spending money elsewhere when he could be spending it on you.
3. Fund your other passions!! When your sat at a computer for endless hours a day hearing the same things over and over, it can get tiresome no matter how much you love being a Domme or how passionate you are about BDSM. We all have other passions and things we want to achieve in life, so, use your funds to achieve your goals whether it be travel, shoes or setting up another business.
4. Have fun and be original. Be inspired by others but follow your own path!
I hope many of you will find this information useful!!!